Description

Features

For MBA level Marketing Management and/or Marketing Strategy courses, or a capstone undergraduate marketing course. 

Strategic, applied, and performance-oriented.  While most textbooks in this area stress concepts and theory, Market-Based Management, 4e,  incorporates a more strategic and applied approach.  External performance metrics of a business are emphasized and actual measurement tools are provided.  Its streamlined organization makes it ideal for courses in which outside cases and readings will be assigned.

Q: Would exercises that faciliate experiential learning and include data be useful to you?

• NEW – Marketing Performance Tools – This new feature appears at the end of each chapter and gives readers the opportunity to apply their marketing knowledge and develop further marketing insights.  Data is provided to facilitate experiential learning, and this feature appears both in the book and online at www.prenhall.com/best.   Examples of some topics covered:  customer value, marketing profitability, market demand and unit sales volume, cost advantage v. competitor, and more. 

• NEW – Expanded and new coverage – A special effort was made to make sure this book covers the most current topics relevant to market-based management metrics.  For example:  This new edition includes more coverage of customer loyalty marketing, performance metrics, customer relationship marketing, and brand and product line strategies.

OTHER POINTS OF DIFFERENTIATION

• NEW – Optional cases – It’s never been easier to build a custom casebook online at <www.prenhall.com/custombusiness>. For example: Select and view cases from today’s leading case providers, including Harvard Business School Publishing.  Instructors can request an exam copy that ships in just two weeks, and students save 10% when a casebook + textbook are ordered packaged together. 
• An emphasis on market-based management–With a focus on the linkages between marketing strategy and profitability.

  • Provides a systematic method for students to evaluate the profit impact of a marketing strategy.

• Application Problems at the ends of chapters have an interactive component–Each chapter's Application Problem has on-line interactive spreadsheets. Students are given the data and instructed which cells to change to evaluate the profit impact of a marketing strategy. Correct solutions will be in the instructor's manual.
  •  Allows instructors to create their own assignments using the data and spreadsheets.

• Coverage that goes beyond marketing fundamentals–Features a three-fold integration of market-driven strategy, customer satisfaction, and profitable growth.

  • Shows students the tools and techniques for delivering higher levels of customer satisfaction, marketing productivity and profitability.

• Expanded coverage of developing a Marketing Plan in Chapter 14.

  • Students learn by example with the development of a sample marketing plan.

New To This Edition

• NEW – Marketing Performance Tools – This new feature appears at the end of each chapter and gives readers the opportunity to apply their marketing knowledge and develop further marketing insights.  Data is provided to facilitate experiential learning, and this feature appears both in the book and online at www.prenhall.com/best.   Examples of some topics covered:  customer value, marketing profitability, market demand and unit sales volume, cost advantage v. competitor, and more. 

• NEW – Expanded and new coverage – A special effort was made to make sure this text covers the most current topics relevant to market-based management.  For example:  This new edition includes more coverage of customer loyalty marketing, performance metrics, customer relationship marketing, and brand and product line strategies.

• NEW – Optional cases – It’s never been easier to build a custom casebook online at <www.prenhall.com/custombusiness>. Select and view cases from today’s leading case providers, including Harvard Business School Publishing.  Instructors can request an exam copy that ships in just two weeks, and students save 10% when a casebook + textbook are ordered packaged together. 

Table of Contents

PART I                 MARKET ORIENTATION and MARKETING PERFORMANCE.

Chapter 1             Customer Focus and Managing Customer Loyalty

Chapter 2             Marketing Performance and Marketing Profitability Metrics

Chapter 3             Market Demand and Market Share

Chapter 4             Customer Analysis and Value Creation

Chapter 5             Market Segmentation and Customer Relationship Marketing

Chapter 6             Competitor Benchmarking and Competitive Advantage

Chapter 7             Product Positioning, Branding and Value Proposition Management

Chapter 8             Market-Based Pricing and Margin Management

Chapter 9             Marketing Channels and Supply Chain Value Management

Chapter 10           Marketing Communications and Customer Response

PART IV             STRATEGIC MARKETING.

Chapter 11          Portfolio Analysis and Strategic Market Plans
Chapter 12          Offensive Marketing Strategies
Chapter 13          Defensive Marketing Strategies


PART V             MARKETING PLANS and PERFORMANCE.

Chapter 14         Building and Implementing a Marketing Plan
Chapter 15         Market Orientation and Marketing Performance Scorecard                                                                 

Chapter 16         Marketing Performance and Business Profitability

Appendix/Glossary

Courses

Marketing Management  (Marketing)
Marketing Strategy  (Marketing)
Graduate Marketing Management  (Marketing)

Next Edition(s)

• Market-Based Management, 5/E
  Best
  ©2009  |  Prentice Hall  |  Paper; 544 pp  |  Instock
  ISBN-10: 0132336537  |  ISBN-13: 9780132336536
  Suggested retail price: $166.67  Buy from myPearsonStoreNet price: $125.00  (What's this?)Brief Description  | 

  

  Best is the book that focuses on marketing performance, marketing profitability, and the role marketing strategies play in building the profits of a business.

  More Info
  

• Market-Based Management, 6/E
  Best
  ©2013  |  Prentice Hall  |  Paper; 576 pp  |  Instock
  ISBN-10: 0130387754  |  ISBN-13: 9780130387752
  Suggested retail price: $157.33  Buy from myPearsonStoreNet price: $118.00  (What's this?)Brief Description  | 

  

  For courses in marketing management or marketing strategy.

   

  A focus on how marketing performance, profitability, and strategies affect profit.

   

  Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.
  
  

  This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.

  More Info
  

Reviews

"I think that the unique focus of this text on using analytical tools to help solve marketing problems is a major strength." — Florida State University reviewer

"This textbook provides practice in quantitative approaches to marketing problems and focuses on integrating marketing tactics with strategies leading to financial performance." — University of S. Florida-St. Petersburg reviewer

"I think the strengths of the book are the quantitative analysis tools/examples and its market/customer orientation." — Auburn University Montgomery reviewer

"I continue to like the application problems. I think they are a strong feature of the text." — Florida State University reviewer

"When I looked at MBM I was impressed with the analytical content.... A common reaction I get from [my MBA students] is surprise on learning that analyzing data for such topics as customer retention and using analysis to compare strategic options is what MBAs actually do for companies." — Florida State University reviewer

"I like the market-oriented approach and the use of NMC throughout the text. It gives my math-scared students a perspective they usually don't see in marketing and makes them realize that they will deal with numbers in marketing. I also find the text quite readable." — Central Washington University reviewer

"It filled the gap between basic marketing and a capstone course. It's emphasis on justifying marketing strategies based on market conditions and financial performance seems to be unique in the marketing management and strategy books currently available." — University of Southern Florida-St. Petersburg reviewer

"I chose this book because of the customer/market orientation and the quantitative analysis and examples. I wanted to compliment the cases and other project that I use in class." — Mount Mercy College reviewer

"I was looking for a text that was not encyclopedic with shallow coverage of a huge amount of material. Rather, I wanted a text that is narrow, deep and focused. It also provides excellent coverage of [marketing accountability and quantitative analysis]. No other text with which I am familiar comes close. Not all texts that ones adopts end up meeting ones expectations. Best's text certainly did for me." — University of Connecticut reviewer

"One student in particular, who is an independent entrepreneur with his own computer hardware dealership, has said several times to me that the book "rocks" and that what it covers- particularly in the later chapters on offensive/defensive strategy chapters and marketing plan development- is exactly what he needs in terms of practical advice for his business. This is the kind of student endorsement one hopes to get." — Temple University reviewer

"Using this text allows our students to leave the course with analytic tools that they can use." — University of Connecticut reviewer

"I especially like the financial analysis components of each chapter. I put a lot of stress on these and feel that this is perhaps the major strength of the text." — Ron Goldsmith, Florida State University

""What this textbook teaches about the profit impact of customer satisfaction is invaluable. What it teaches about Net Marketing Contribution is a revelation." — Glenn Christensen, Brigham Young University

"Thanks, Roger, for bringing this book out! It's been a refreshing change from all the terminology-heavy, principles-like other texts that claim to be marketing management texts. Our students need concepts, models, and tools like you've offered that they can use in their decision-making processes." — Douglas J. Lincoln, Boise State University and editor of the Journal of Marketing Education

"The concepts are interesting, very well explained, and provide useful conceptual and applied tools for the students. It fits very well with my focus on integrating theory with applied, hand-on tools for the students before they enter the market place." — Torsten Ringberg, University of Wisconsin - Milwaukee

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Instructor's Resource Center, 4/E
Best
©2005  |  Prentice Hall  |  On-line Supplement; 0 pp  |  Live
ISBN-10: 0131469592  |  ISBN-13: 9780131469594
URL: http://www.prenhall.com/best

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