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Strategic Management: Concepts
Mason A. CarpenterUniversity of Wisconsin Madison
William Gerard SandersBrigham Young University

ISBN-10: 0131453548
ISBN-13:  9780131453548

Publisher:  Prentice Hall
Copyright:  2007
Format:  Paper; 431 pp
Published:  02/27/2006
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Description

For undergraduate/MBA strategic management courses.

 

Carpenter/Sanders is the first book built around a dynamic perspective on strategy.


Features

Carpenter/Sanders is the first book built around a dynamic perspective on strategy.

 

Three themes constitute the dynamic perspective on strategy: (1) changing strategies for changing times, (2) the integration of formulation and implementation, and (3) strategic leadership.

 

 

“How do you address the challenge of teaching the formulation of  strategy in an ever-changing business environment?”

 

Theme 1: Changing Strategies for Changing Times

 

  • Chapter 6: Crafting Business Strategy for Dynamic Contexts- chapter 6 is the aggregate of much of the current research on dynamic strategies, including: Competitive Dynamics, Technological Changes, and Hypercompetition .  After reading the chapter, students will learn models that guide them through formulating and implementing a strategy in a dynamic, or changing, environment.
    • Ex. Chapter 6, pgs 150-183
    • Ex. Competitive Dynamics pgs 157-159
    • Ex. Technological Changes pgs. 166-169
    • Ex. Hypercompetition pgs 169-174

 

  • Strategy Diamond: The strategy diamond outlines five key elements necessary for creating a complete strategy: arenas, vehicles, differentiators, staging, and economic logic.  The Strategy Diamond gives students a concrete model for considering all aspects of a strategy in order to create and implement a complete strategy.  The arenas and staging elements deal specifically with the dynamic aspect of strategy.   
    • Ex. Pgs 11-15: Strategy Diamond is introduced
    • Ex. Chapter 6, pgs 177 and 180.

 

 

“How affective is a great strategy that can’t be implemented?”

 

Theme 2: The Integration of Formulation and Implementation

 

  • Early introduction of Strategy Implementation Levers- A strategy is only as successful as its implementation, so implementation is introduced right away in Chapter 1
    • Ex. Pgs 15 and 18

 

  • “How Would You Do That” exercises- There are two of these robust exercises in each chapter, immersing students in the implementation challenges real companies face.  The exercises allow implementation to remain in the forefront of the student’s minds even in the formulation chapters.

o       Ex. Jet Blue pgs 16-17

o       Ex. Yellow Tail pgs. 170-171

 

  • Implementation is woven throughout the book- Implementation sections are integrated into the formulation chapters in the book, reinforcing the importance of good strategy implementation
    • Ex. TOC
      • Chapter 6- section on Formulation and Implementing Dynamic Strategies
      • Chapter 7- section on Competitive Advantage and Corporate Strategy: Implementation
      • Chapter 10- section on Integrating and Implementing an Acquisition

 

  • Chapter 11: Employing Strategy Implementation Levers-This chapter takes all of the aspects of implementation discussed in the book and brings them together, as well as going into more depth on the topic of Implementation Levers.
    • Ex. Chapter 11 pgs. Xx-xx

 

 

 “What is the role of people in formulation and implementing strategy?”

 

Theme 3: Strategic Leadership

 

  • Strategic Leadership: In order to have affective implementation, it is important to have strategic leaders.  To this end, the authors have placed a chapter on strategic leadership early in the book, which allows them to integrate leadership issues throughout the rest of the book.
    • Ex. Chapter 2 pgs. 26-59
    • Chapter-Opening Vignettes: in depth coverage of a real business leader (ex. Napster pgs 150-151)

 

 

 

 

Other Key Points of Distinction

 

 

“What do you do to prepare for your course?”

 

The Instructor’s Manual contains the following unique features:

·        Experiential Activities

·        Case Selection Notes:  These are notes written by the textbook authors outlining why they chose each case, and can be used as a bridge to the case notes written by the case author.

·        Brief Chapter Outline:  Each outline integrates all examples from the text and notes where each Power Point would be appropriate.

·        Additional Case Selections:  For professors who would like additional case selections, the authors have created a list of other cases that would be appropriate to use with the book.

 

 

 

 

 

“How much preparation does it take to bring in new activities to your course?  Do you find it hard to search for new videos or exercises?

 

Teaching Website created by Mason Carpenter- Mason Carpenter has created a website that is a “one-stop-shop” for all of the resources would like to use it your course, allowing you to bring new activities, exercises, and videos to you classroom with less prep time. http://research3.bus.wisc.edu/file.php/139/Toolkit/bpstools.htm

·        Open access

·        Experiential exercises

·        Best Teaching Practices

·        Strategy videos

 

 

“Do you use Power Points in your lectures?”

 

 

The Power Point slides for Carpenter/Sanders were created by a strategy consultant, and they have been integrated into the brief chapter outline making it easier to integrate them into your lectures.

 

 

 

 

 

 

 


Table of Contents

1 -- Strategy and Strategic Leadership in Dynamic Times
Chapter 1: Introducing Strategic Management
Chapter 2: Leading Strategically through Effective Vision and Mission

2 -- The Internal and External Environment of Strategy
Chapter 3: Examining the Internal Environment: Resources, Capabilities, and Activities
Chapter 4: Exploring the External Environment: Macro and Industry Dynamics

 

3 -- Business, Corporate, and Global Strategies
Chapter 5:  Creating Business Strategies
Chapter 6:  Crafting Business Strategy for Dynamic Contexts
Chapter 7:  Developing Corporate Strategy
Chapter 8:  Looking at International Strategies

4 -- Strategy Vehicles for New Directions
Chapter 9:  Understanding Alliances and Cooperative Strategies
Chapter 10: Studying Mergers and Acquisitions

5 -- Implementation, New Ventures, and Governance in Dynamic Contexts
Chapter 11: Employing Strategy Implementation Levers
Chapter 12:  Considering New Ventures and Corporate Renewal
Chapter 13:  Governing in the 21st Century

 



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