Description

Features

For undergraduate/graduate courses in industrial organization in economics departments.This widely used industry casebook continues to offer the leading “real-world” survey of contemporary American industries.

• Broad array of in-depth case studies, contributed by leading experts in each field–Includes agriculture; petroleum; automobiles; cigarettes; beer; commercial banking; health care; airlines; telecommunications; and college sports.
• Enables students to grasp key forces and events buffeting major American industries–through a crisp, authoritative presentation.

• Comparative and integrated analytical approach throughout–Illustrates market structures of different types: competition, oligopoly, monopoly, and others.
  • Examines each industry in terms of its distinctive structure, conduct, and performance.
  • Explores international aspects of each industry.
  • Shows economic principles at work, in order to help students apply these principles to real-life situations.
  • Assesses current public policy options in each industry.

• Innovative chapter exploring college sports as an industry–Sure to raise student interest and stimulate discussion.
  • Deepens appreciation for relevance of economic theories concerning cartels, collusion, and supply and demand in product and labor markets.

• Concluding chapter focusing on Public Policy–Includes rival philosophies on government-industry relations.
  • Enables students to consider current antitrust controversies in broad philosophical and historical context.

New To This Edition

• Updated and added industries—i.e., music recording and accounting.

  • Provides students with the latest available statistics and policy issues.

Table of Contents



1. Agriculture, Daniel B. Suits. 
2. Petroleum, Stephen Martin. 
3. Cigarettes, George A. Hay. 
4. Beer, Kenneth G. Elzinga.
5. Automobiles, James W. Brock. 
6. Recording, Peter J. Alexander.
7. Commercial Banking, Stephen J. Pilloff.
8. Telecommunications, James McConnaughey.
9. Airlines, William G. Shepherd and James W. Brock.
10. Health Care, John Goddeeris.
11.Public Accounting, Philip G. Cottell.
12.College Sports, Randall W. Bennett and John L. Fizel.
13. Public Policy in a Free Enterprise Economy, James W. Brock.
Name Index.
Subject Index.

Courses

Industrial Organization  (Economics)
Antitrust and Regulation  (Economics)

Author Bios

James W. Brock is Moeckel Professor of Economics at Miami University (Ohio). He is the author of a number of books and articles on industrial organization and public policy, and has testified before various congressional committees on antitrust issues.

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