Description

Features

• NEW - Expanded and updated discussion of culture—Includes extensive examples to show the application of the Hofstede and Kluckohn-Strodtbeck frameworks for classifying cultures.

  • Offers students with more and fresher examples, and a current presentation of culture's influence.

• NEW - Web-based video cases focusing on individual countries from the widely used program “Across Frontiers.”

• NEW - Updated discussion of the major efforts toward regional economic integration around the world.

  • Reflects less on past events and centers more on today's key issues.

• NEW - Streamlined presentation of different types of economic systems and development.

  • Allows students to focus on certain country examples within the coverage of different systems.

• NEW - Updated chapter-closing business cases—Often requires students to view themselves as managers.

• NEW - Investment Opportunity Notebook.

• Detailed colorful art and maps program.

• NEW - Chapter-opening company profiles—In every chapter.

  • Supplies students with fresh looks at culture-rich companies.

• NEW - Updated chapter-closing business cases—Often requires students to view themselves as managers.

• An integrated approach—Emphasizes that international business decisions that have an impact on all business functions.

  • Enables students to see how business activities differ internationally by integrating functional departments.

• Entrepreneurial Focus boxes—Expands on the discussions of entrepreneurial and small business issues embodied throughout each chapter.

  • Helps students understand how important chapter topics concern entrepreneurs and small business.

• Global Manager boxes—Expands upon an issues in the text that managers have trouble coping with.

  • Demonstrates how one or more key issues actually effect the jobs of managers in international business.

• World Business Surveys —Presents interesting and relevant information regarding an important issue in each chapter focusing on the attitudes of consumers, workers, managers, and others.

  • Conveys to students the importance of culture in forming people's attitudes, reminds them of the relevance of international business topics, and helps them to comprehend important lessons by bringing people and culture into international business discussions.

New To This Edition

• Expanded and updated discussion of culture—Includes extensive examples to show the application of the Hofstede and Kluckohn-Strodtbeck frameworks for classifying cultures.

  • Offers students with more and fresher examples, and a current presentation of culture's influence.

• Web-based video cases focusing on individual countries from the widely used program “Across Frontiers.”

• Updated discussion of the major efforts toward regional economic integration around the world.

  • Reflects less on past events and centers more on today's key issues.

• Streamlined presentation of different types of economic systems and development.

  • Allows students to focus on certain country examples within the coverage of different systems.

• Updated chapter-closing business cases—Often requires students to view themselves as managers.

• Investment Opportunity Notebook.

• Chapter-opening company profiles—In every chapter.

  • Supplies students with fresh looks at culture-rich companies.

• Updated chapter-closing business cases—Often requires students to view themselves as managers.

Table of Contents

I. GLOBAL BUSINESS ENVIRONMENT.

II. NATIONAL BUSINESS ENVIRONMENTS.

III. INTERNATIONAL TRADE AND INVESTMENT.

IV. THE INTERNATIONAL FINANCIAL SYSTEM.

V. INTERNATIONAL BUSINESS MANAGEMENT.

Courses

International Business  [CORE TEXTS]   (Management)

Next Edition(s)

• International Business, 6/E
  Wild & Wild
  ©2012  |  Prentice Hall  |  Paper; 480 pp  |  Instock
  ISBN-10: 0132555751  |  ISBN-13: 9780132555753
  Suggested retail price: $160.00  Buy from myPearsonStoreNet price: $120.00  (What's this?)Brief Description  | 

  

   For introductory International Business courses with the need for a brief, accessible text.

   

  A readable, concise, and innovative tour through the study of international business.

   

  International Business: The Challenges of Globalization presents international business in a comprehensive yet concise framework with unrivaled clarity. Real-world examples and engaging features help to bring the concepts to life and make international business accessible for all students.

   

  The sixth edition captures and explains the influence of the global credit crisis and recent recession on international business, while also emphasizing its focus on the crucial role of emerging markets in today’s global marketplace.

   

  Accompanied by myIBlab!MyIBLab New Design is now available for this title!  MyIBLab New Design offers: 

  • One Place for All of Your Courses. Improved registration experience and a single point of access for instructors and students who are teaching and learning multiple MyLab/Mastering courses.
  • A Simplified User Interface.  The new user interface offers quick and easy access to Assignments, Study Plan, eText & Results, as well as additional option for course customization.
  • New Communication Tools. The following new communication tools can be used to foster collaboration, class participation, and group work.
  • Email: Instructors can send emails to their entire class, to individual students or to instructors who has access to their course.
  • Discussion Board: The discussion board provides students with a space to respond and react to the discussions you create. These posts can also be separated out into specific topics where students can share their opinions/answers and respond to their fellow classmates’ posts.
  • Chat/ ClassLive: ClassLive is an interactive chat tool that allows instructors and students to communicate in real time. ClassLive can be used with a group of students or one-on-one to share images or PowerPoint presentations, draw or write objects on a whiteboard, or send and received graphed or plotted equations. ClassLive also has additional classroom management tools, including polling and hand-raising.
  • Enhanced eText. Available within the online course materials and offline via an iPad app, the enhanced eText allows instructors and students to highlight, bookmark, take notes, and share with one another.

  See the hands in the air, hear the roar of discussion—be a Rock Star in the classroom. myIBlab makes it easier for you to be a Rock Star in the classroom by helping you hold students accountable for class preparation, and getting students engaged in the material through an array of relevant teaching and media resources.

   

  More Info
  

Author Bios

John J. Wild is the Robert and Monica Beyer Professor of Business at the University of Wisconsin at Madison. Professor Wild previously held appointments at the University of Manchester in England and Michigan State University. He received his Ph.D., M.S., and B.B.A. degrees from the University of Wisconsin at Madison.

Teaching business courses at both the undergraduate and graduate levels, Professor Wild has received several teaching honors, including the Mabel W Chipman Excellence in Teaching Award and the Beta Alpha Psi Excellence in Teaching Award. He is a prior recipient of national research fellowships from KPMG Peat Marwick and the Ernst and Young Foundation. He is also a frequent speaker at universities and at national and international conferences.

The author of more than 50 publications, in addition to three best-selling textbooks, Professor Wild conducts research on a wide range of topics, including corporate governance, capital markets, and financial analysis and forecasting. He is an active member of several national and international organizations, including the Academy of International Business, and has served as Associate Editor or editorial board member for several respected journals.

Kenneth L. Wild is affiliated with the University of London, England. He previously taught at Pennsylvania State University. He received his Ph.D. from the University of Manchester (UMIST) in England and his B.S. and M.S. degrees from the University of Wisconsin. Dr. Wild also undertook postgraduate work at Ecole des Affairs Internationale in Marseilles, France.

Having taught students of international business, marketing, and management at both the undergraduate and graduate levels, Dr. Wild is a dedicated contributor to international business education. An active member of several national and international organizations, including the Academy of International Business, he has spoken at major universities and at national and international conferences in Austria, Britain, Kuwait, Portugal, and the United States.

Dr. Wild's research, on a range of international business topics including market entry modes, country risk, and international expansion strategies, have taken him to countries spanning the globe. Additionally, he serves as an Associate Editor of the Middle East Business Review.

Jerry C. Y. Han is the Pong Ding Yuen Professor at the University of Hong Kong School of Business. He also holds appointments at several Chinese Universities, including Beijing University and Renmin University. Professor Han previously held appointments at the University of Buffalo, Hong Kong University of Science and Technology (HKUST), Michigan State University, and National Chung Hsing University. He received his Bachelors degree from National Chung Hsing University, Masters degree from National Chengchi University, and Ph.D. from the University of Buffalo.

Teaching at both the undergraduate and graduate levels, Professor Han is a highly recognized teacher, known for his commitment and creativity in business education. He is a prior recipient of research fellowships from the government of Hong Kong, HKUST, Price Waterhouse, and National Chengchi University. Dr. Han is actively involved in several national and international organizations, including previously serving as President of the North American Chinese Association.

The author of more than 40 publications on various business topics, including international regulatory and disclosure issues, Professor Han serves on the editorial boards of several prestigious journals. He consults with international companies and government agencies, and also teaches business courses for international companies in a number of industries.

Backcover Copy

Innovative Features

• NEW ACROSSFRONTIERS^™ Cases from China, Latin America, Japan, New Media Culture, Country & Business Knowledge and South Africa to name a few!
• Entrepreneurial Focus boxes
• Global Manager boxes that show how key issues actually affect the daily duties of managers working for large international businesses.
• World Business Survey features that are designed to help students recognize the important role of people from other cultures in international business.
• Full-Color World Atlas

FINANCIAL TIMES World business newspaper. Discounted student subscriptions to the Financial Times newspaper are available!

www.prenhall.com/wild—Powered by AcrossFrontiers^™, this Website includes a CulturalFocus section and provides a country example to highlight the cultural lesson. Additionally, in each chapter, students will be able to view a short video to reinforce the lesson and test their knowledge through question and answer sections. The instructor's guide mirrors the student site, but will also provide suggested group activities, topics for class discussions, and resources for additional reference.

myPHLIP, 2/E
Wild
©2003  |  Prentice Hall  |  On-line Supplement  |  Live
ISBN-10: 0130470791  |  ISBN-13: 9780130470799
This online resource is available at no cost.
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myPHLIP, 2/E
Wild
©2003  |  Prentice Hall  |  On-line Supplement  |  Live
ISBN-10: 0130470791  |  ISBN-13: 9780130470799
This online resource is available at no cost.
More Info

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myPHLIP, 2/E
Wild
©2003  |  Prentice Hall  |  On-line Supplement  |  Live
ISBN-10: 0130470791  |  ISBN-13: 9780130470799
This online resource is available at no cost.
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eHRM: An Internet Guide to Human Resource Management
Gowan
©2001  |  Prentice Hall  |  Paper; 49 pp  |  Instock
ISBN-10: 0130912832  |  ISBN-13: 9780130912831
Suggested retail price:  $35.00    Buy from myPearsonStoreNet price: $35.00  (What's this?)More Info

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myPHLIP, 2/E
Wild
©2003  |  Prentice Hall  |  On-line Supplement  |  Live
ISBN-10: 0130470791  |  ISBN-13: 9780130470799
This online resource is available at no cost.
More Info

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