Description

Features

• Comprehensive explanation of online business.

  • Provides students with explanations of complex concepts in simple, easy-to-understand words.

• Emphasis on electronic markets and business models.

  • Helps students understand both the technologies that serve as infrastructure and the business models taking advantage of the technologies—both innovative and fascinating.

• Ethical and social issues related to the technologies and business models—e.g., privacy; free speech; sensitivity to cultural differences; and more.

  • Provides students with many topics that are discussed in other IS books in general, and relates them to the Internet in particular.

• Interesting… boxes in each chapter.

  • Illustrates how the principles discussed have been implemented or researched—with the use of statistics, anecdotes, humor, and other materials relevant to the chapter's discussion.

• Case study questions.

  • Prompts students to test their understanding of each case, and think independently with “what would you do…” type scenarios.

• Web research assignments.

  • Requires students to come up with ideas for business models and the use of technology, organize their ideas, and often prepare a business presentation.

Table of Contents



 1. The Internet: Past and Present.


 2. Essential of Telecommunications.


 3. The Three Levels of Websites.


 4. Web Software.


 5. Establishing a Website.


 6. EDI and the Internet.


 7. Business-to-Business: A Variety of Models.


 8. Business-to-Consumer E-Commerce.


 9. Marketing on the Web.


10. Security and Privacy Issues.


11. Legal Issues.


12. E-Money.


13. The Future of E-Commerce.


Glossary.


Index.

Courses

Electronic Commerce: Business Issues  (Computer Science)
Electronic Commerce  (MIS)

Author Bios

Effy Oz received a Bachelor of Arts degree in economics and statistics and a Master of Business Administration from the Hebrew University of Jerusalem, then received a doctorate in Management Information Systems from Boston University. For 11 years Dr. Oz served as an executive for a large aerospace corporation and as the controller of a small company. His practical experience includes financial management, project management, cost accounting, inventory planning, contract administration and negotiation, development of information systems, and strategic planning.

Dr. Oz has served on the faculties of Boston University, Boston College, Wayne State University, and Pennsylvania State University, where he now serves as an associate professor of management science and information systems. He is the author of five books and numerous articles in academic and professional journals, including MIS Quarterly, Communications of the ACM, Decision Sciences, Information & Management, Omega, Journal of Systems Management, Journal of Business Ethics, Journal of Computer Information Systems, and Journal of Global Information Management. Dr. Oz has been on the editorial boards of two academic journals and on the Encyclopedia of Information Systems. His opinions on systems integration and computer ethics have been quoted by print and television media. Dr. Oz is a frequent speaker before corporate and professional groups.

In 1997, the Information Systems Section of the American Accounting Association awarded Dr. Oz the Notable Contribution to the Information Systems Literature Award. In 2000, his campus colleagues awarded him the Distinguished Research Award.

In April 2000, Dr. Oz co-founded 2ce, Inc., a software company that specializes in development of three-dimensional Web browsers. Until February 2001 he served as the company's CIO and CFO.

Dr. Oz is married and has four children. His favorite leisure activities include racquetball, in-line skating, and numismatics.

Backcover Copy

A REAL LOOK AT E-COMMERCE

This is not the usual e-commerce text with terms, definitions, and concepts alone. In this book, Effy Oz explains how e-commerce concepts are implemented.

This author knows that students cannot learn e-commerce unless they understand how it exists within the parameters of business. This is the only text of its kind that includes not only e-commerce success stories, but also stories of e-commerce failures. Students will learn volumes from the failures in the industry, as well as the successes.

In addition, material on ethical and social issues relating to electronic commerce technologies, and business models is abundant throughout this text. Effy Oz shares his expertise in the area of internet ethics by providing strong coverage of issues such as 'privacy, free speech, sensitivity to cultural differences, and more.

Both professors and students will find Foundations of e-Commerce by Effy Oz to provide the most realistic and comprehensive insight into electronic commerce. This approach along with Prentice Hall's Learning on the Internet Partnership, the interactive MyPHLIP web site at www.prenhall.com/oz, will keep students of e-commerce interested, engaged, and motivated.

MYPHLIP
Oz
©2002  |  Prentice Hall  |  On-line Supplement  |  Live
ISBN-10: 0130969737  |  ISBN-13: 9780130969736
This online resource is available at no cost at http://www.prenhall.com/oz.
More Info

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WebCT Standard Access Code Card
Oz
©2001  |  Prentice Hall  |  Access Code Card  |  Not Yet Published
ISBN-10: 0130091839  |  ISBN-13: 9780130091833
Suggested retail price:  $16.00Net price: $12.00  (What's this?)More Info

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MYPHLIP
Oz
©2002  |  Prentice Hall  |  On-line Supplement  |  Live
ISBN-10: 0130969737  |  ISBN-13: 9780130969736
This online resource is available at no cost at http://www.prenhall.com/oz.
More Info

Back to top

WebCT Standard Access Code Card
Oz
©2001  |  Prentice Hall  |  Access Code Card  |  Not Yet Published
ISBN-10: 0130091839  |  ISBN-13: 9780130091833
Suggested retail price:  $16.00Net price: $12.00  (What's this?)More Info

Back to top

MYPHLIP
Oz
©2002  |  Prentice Hall  |  On-line Supplement  |  Live
ISBN-10: 0130969737  |  ISBN-13: 9780130969736
This online resource is available at no cost at http://www.prenhall.com/oz.
More Info

MYPHLIP
Oz
©2002  |  Prentice Hall  |  On-line Supplement  |  Live
ISBN-10: 0130969737  |  ISBN-13: 9780130969736
This online resource is available at no cost at http://www.prenhall.com/oz.
More Info

Back to top

WebCT Standard Access Code Card
Oz
©2001  |  Prentice Hall  |  Access Code Card  |  Not Yet Published
ISBN-10: 0130091839  |  ISBN-13: 9780130091833
Suggested retail price:  $16.00Net price: $12.00  (What's this?)More Info

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