The tenth edition of this widely used industry casebook continues to offer the leading “real-world” survey of contemporary American industries. Providing a sound new treatment of the role of public policy in a free enterprise economy, this text illustrates the broadest possible range of American market structures through a series of carefully chosen and well-developed case studies of specific industries, all written by leading authorities in their field.

• NEW - All cases have been completely revised and updated

  • Gives students the most current industries to examine.

• NEW - New industry cases including cigarettes, health care, telecommunications, and commercial banking.

  • Gives students the most current industries to examine.

• Broad array of in-depth case studies, contributed by leading experts in each field—Includes agriculture, petroleum, automobiles, cigarettes, beer, commercial banking, computers, motion picture entertainment, health care, airlines, telecommunications, and college sports.

  • Crisp, authoritative presentation enables students to grasp key forces and events buffeting major American industries.

• Comparative and integrated analytical approach throughout —Market structures of different types are illustrated: competition, oligopoly, monopoly, and others. Each industry is examined in terms of its distinctive structure, conduct, and performance. International aspects of each industry are explored. Economic principles are shown at work, helping students apply these principles to real-life situations. Current public policy options in each industry are assessed.

• Innovative chapter exploring college sports as an industry—Sure to raise student interest and stimulate discussion.

  • Deepens appreciation for relevance of economic theories concerning cartels, collusion, and supply and demand in product and labor markets.

• Concluding chapter focused on Public Policy which includes rival philosophies on government-industry relations.

  • Enables students to consider current antitrust controversies in broad philosophical and historical context.

• All cases have been completely revised and updated

  • Gives students the most current industries to examine.

• New industry cases including cigarettes, health care, telecommunications, and commercial banking.

  • Gives students the most current industries to examine.

 1. Agriculture, Daniel B. Suits.


 2. Petroleum, Stephen Martin.


 3. Cigarettes, Adam B. Jaffe.


 4. Beer, Kenneth G. Elzinga.


 5. Automobiles, James W. Brock.


 6. Computers, Don E. Waldman.


 7. Motion Picture Entertainment, Barry R. Litman.


 8. Airlines, William G. Shepherd.


 9. Commercial Banking, Steven J. Pilloff.


10. Health Care, John Goddeeris.


11. Telecommunications, Manley R. Irwin & James McConnaughey.


12. College Sports, John L. Fizel & Randall W. Bennett.


13. Public Policy in a Free Enterprise Economy, James W. Brock.

JAMES W. BROCK is Moeckel Professor of Economics at Miami University (Ohio). He is the author of a number of books and articles on industrial organization and public policy, and has testified before various congressional committees on antitrust issues.

The tenth edition of this widely used casebook continues to offer an in-depth survey of contemporary American industries. The broadest possible range of market structures is illustrated through twelve case studies of specific industries, all written by leading authorities in their field. The text concludes with a balanced look at the role of public policy in a free enterprise economy.

Key features include:

• NEW — Four new industries are now represented, including health care, cigarettes, telecommunications, and commercial banking.
• Al of the case studies carried over from the previous edition have been significantly revised and updated.
• NEW — The industry studies on computers and college sports have been completely rewritten for this edition.
• Each industry is framed within the structure-conduce-performance approach to industrial organization. The uniqueness of each industry and important international issues are examined throughout the text.
• Industries included in this edition are agriculture, petroleum, automobiles, beer, computers, college sports, airlines, motion picture entertainment, cigarettes, health care, telecommunications, and commercial banking.

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